Centre Opening Hours

Monday 9am-5.30pm
Tuesday 9am-5.30pm
Wednesday 9am-5.30pm
Thursday 9am-5.30pm
Friday 9am-5.30pm
Saturday 9am-5.00pm

Please Note these are the CENTRES opening times, shops & offices opening times may vary


Dixons Shopping Centre
157 Reepham Road
01603 429186

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Dixons Shopping Centre

The Heart of Hellesdon, Norwich , Norfolk Since 1983


How it all started


Once upon a time, many years ago, our dad Kenneth (Ken) Dixon was born in a pub at Baconsthorpe, near Holt. His father was a carpenter and his wife was the businesswoman of the family – at one time she ran a fish and chip shop in Holt. They moved to Norwich and lived in Eversley Road, Hellesdon.


Dad became a carpenter, but when work ran short he joined the army and spent five years in India. On coming home he met our mother, who was in service in Acle. After getting married, dad was called up again, this time he was sent to Hong Kong and India for one year. On his return he worked as a foreman for Sadler Dixons Shopping Centrethe builder, who lived in the White House behind the garage in Middleton’s Lane. Dad sadly lost an eye and with the compensation he received plus a loan he started to build houses. They moved to a house in Middleton’s Lane where brother John was born and then went to live in Meadow Way, where dad began building bungalows.


I was born in 1936 and we moved again, this time to Red Acre on Reepham Road, in Hellesdon. It was about this time that the council told our dad to stop selling goods from his shed – no B&Q in those days – so, being the sort of person he was, he bought the present site from Bush the builders and built a house with a shop on the corner.


He nearly had to stop working when Mr Chamberlain visited Hitler and said “peace in our time” but was able to finish the house and shop. Shortly after, war was declared, and dad went off to do his duty. Because he had only one eye, he became clerk of the works for all the army camps in north Norfolk, which allowed him to come home at weekends and, during air raids, carry out warden duties. I think he had a good war, from what he used to tell us. We lived with mum in the shop while the war was on, and I don’t think it was easy for her, running the shop and looking after us.Drawing Dixons Shopping Centre


When the war came to an end and dad started building again, the shop grew and in so doing pushed us out. Dad built a house in Links Avenue in 1947 which is where I still live. Brother John started work as a bricklayer and, with dad, ran the building side of the company. When I started work, I came into the shop and, over a period of time, it began to grow. Sadly, dad died of cancer in 1964 aged only 64, so, after a time, John joined me in the shop. That was when DIY began to boom, and the business grew – we called it Dixon’s DIY Store. In 1983 we realised that times and attitudes to DIY had changed so we decided to change, and, after four years of hard work, we began the Dixon’s Shopping Centre.  


After all these years we still enjoy coming to work.


Michael Dixon